WebXMedia

Our WebXMedia team can help you with your marketing needs by designing, developing, deploying and tracking cross media campaigns. Cross media allows you to focus on each individual and produce relevent, personalized communications that speak to their needs. It can include many different tools:

• variable data printing
• eBlasts
• pURL's (personalized URL's)
• on-the-fly PDF generation
• web design
• image personalization
• SMS text messaging
• metrics
• postal presorting

Each of these tools can be used to help drive the recipients to your desired result (registering for an event, signing up for classes, completing a quenstionaire, etc.). The benefit of tracking is that you are able to see how many respondents took your call to action and completed the requested task.

Variable Data Printing

Our Xerox iGen3 digital press allows for completely personalized print pieces. Since each item can be unique it's possible to create completely personalized items for your recipients. Every aspect of the design can be controlled by our variable data software including photos, text, colors, style, layout, etc.

eBlasts

This allows us to send out personalized emails to your recipients. The content and imagery can vary from user to user and can point users to their personalized URL or other web form. Clicks on links can be tracked as well as responses so you know how successful your email is.

• eBlast Order Form
• eBlast Gallery

Website Design

We also provide website design and development that helps provide a more user friendly experience for users to your website. All web design work is done using modern web standards and is tested in all major browsers before deployment. We can provide complete site design and maintenance.

Landing Pages

Landing pages allows you to drive all aspects of the site based on the recipients information. Both design and content can be completely unique for each individual. These can also be connected to forms that would allow the user to either update their information or provide additional information.

pURL's (personalized URL's)

This makes it possible to incorporate the recipients name directly into the URL (www.domain.com/Bob.Smith or Bob.Smith.domain.com). These pURL's can be printed on variable data print pieces or included in eBlasts.

On-the-Fly PDF Generation

This allows users to request a personalized PDF that is generated on the fly based on the information they requested. It can be as simple as providing a unique tracking number on forms or a completely customized brochure. This is being used by the Graduate College for their eBrochure. Users fill out a simple form and check which program and other related information they are interested in. Within seconds their eBrochure is created and an email is sent to them to download their personalized PDF.

Personalization also allows you to incorporate information about the recipient directly into the design of the piece and provide them with a unique experience. This can be done in a variety of ways, such as using their name in photographic images.