MKTG – Marketing
MKTG 101 CURRENT ISSUES IN MARKETING AND SOCIETY (3-0-3)(F). Introduction to basic principles of marketing in the context of social issues, current events, and popular culture. Students are exposed to and analyze contemporary marketing topics and apply concepts learned to a marketing plan project. PREREQ: Freshmen only.
MKTG 301 PRINCIPLES OF MARKETING (3-0-3). Describes the methods of identifying and interpreting wants and needs of people; selecting the particular wants and needs the organization will satisfy; and determining the product, price, promotion, and place in a proper mix. PREREQ: BUSCOM 201 for business majors or ENGL 202 for non-business majors.
MKTG 307 CUSTOMER BEHAVIOR (3-0-3)(F,S). Concepts in and analysis of consumer and group satisfaction attributes, methods of measurement, and processes to guide decisions using this knowledge. PREREQ: Admission to COBE or Music/Business major, MKTG 301.
MKTG 309 CUSTOMER RELATIONSHIP MANAGEMENT (3-0-3)(Offered Intermittently). Customer-centric business strategy used to acquire, develop, retain, and grow the most valuable customer relationships. Developing an understanding of what it means to have a unified view of customers across the enterprise and how to recognize opportunities for continual, interactive, and relevant information exchanges with customers. Includes: strategic/managerial, analytical, operational, and customer data management. PREREQ: Admission to COBE, MKTG 301
MKTG 315 MARKETING RESEARCH (3-0-3)(F,S). Theory and the use of research for marketing decisions. Emphasizes planning, designing, and implementing research activities. It is strongly recommended that students enroll in this course immediately following completion of BUSSTAT 208. PREREQ: Admission to COBE, BUSSTAT 208 and MKTG 301.
MKTG 321 PROFESSIONAL SELLING (3-0-3)(F,S). A basic selling course providing an overview of professional selling techniques and careers in sales. Emphasis is on identifying potential customers and building customer-supplier long-term relationships. Applicable to both consumer and organizational markets. PREREQ: Admission to COBE, junior standing.
MKTG 340 SERVICES MARKETING (3-0-3)(Offered Intermittently). Examines the problems and strategies used in services marketing. Methods of evaluating quality in service development and delivery will be analyzed. Design and implementation of the services marketing mix will be studied through discussion, readings, and selected case analysis. PREREQ: Admission to COBE, MKTG 301.
MKTG 401 ADVERTISING AGENCY MANAGEMENT I (3-0-3)(F). Functions as a full-service advertising agency to develop a complete promotion and advertising campaign. Students develop a marketing and advertising plan complete with advertising and media objectives and strategies, comprehensive ad designs, and sales promotion plans. PREREQ: Admission to COBE, Junior standing, PERM/INST, and formal application through the department.
MKTG 402 ADVERTISING AGENCY MANAGEMENT II (3-0-3)(S). Functions as a full-service advertising agency in the latter stages of developing a complete promotion and advertising campaign for a real client. Includes a marketing and advertising plan with advertising and media objectives, strategies, comprehensive ad designs, and sales promotion plans for their client. PREREQ: Admission to COBE, MKTG 401, PERM/INST, and formal application through the department.
MKTG 407 MARKETING COMMUNICATION (3-0-3)(F/S). Comprehensive approach to creating and implementing marketing communication activities, including advertising, sales promotions, event sponsorships, direct marketing, public relations, and business/store image. Complete a course project involving development of a marketing communication plan. Relevant social, cultural, and ethical issues are emphasized. PREREQ: Admission to COBE or Certificate in Technical Communication, MKTG 301.
MKTG 418 CUSTOMER SATISFACTION MEASUREMENT (3-0-3)(Offered Intermittently). This course introduces students to the concept and process of measuring customer satisfaction. The specific issues connected with designing and implementing customer satisfaction programs will be presented. Included will be an analysis of how customer satisfaction data can be integrated into the operations of the organization. Such topics as internal and external benchmarking, survey techniques, and survey data analysis will be discussed. PREREQ: Admission to COBE, MKTG 301.
MKTG 420 MARKETING MANAGEMENT (3-0-3)(F/S). Marketing principles and theories integrated with analytical and behavioral decision processes. Emphasis on problem and opportunity recognition, marketing strategies, and planning and administering marketing programs. Consumer, industrial, institutional, and international markets are considered. PREREQ: Admission to COBE, MKTG 301 and satisfactory completion of the College of Business and Economics computer competency exam.
MKTG 421 SALES ADMINISTRATION (3-0-3)(F/S). Management of sales organizations with emphasis on selection, motivation, and supervision of salespeople. Ethics, social responsibilities, and coordination with other functional areas also considered. PREREQ: Admission to COBE, MKTG 301, MKTG 321.
MKTG 422 NEW PRODUCT DEVELOPMENT (3-0-3)(Offered Intermittently). Basic strategies and processes used in the introduction of new products (goods and services). Includes concept generation and evaluation for production and market value. Other topics include perceptual mapping, positioning, integrated design, quality functional deployment, and test marketing. Guest speakers will discuss current applications. PREREQ: Admission to COBE, MKTG 301.
MKTG 423 MARKETING HI-TECH PRODUCTS (3-0-3)(Offered Intermittently). Strategies and practices involved in the fast-paced, turbulent environment of marketing technologically oriented goods and services. Explores if, where, how, and why these strategies differ from marketing of non-technical goods/services. Examines different schools of thought along with their respective advantages and limitations. PREREQ: Admission to COBE, MKTG 301
MKTG 425 MARKETING PLANNING APPLICATIONS (3-0-3)(F,S). Real world study of marketing problems. Emphasis on live marketing problem definition, situational analysis, identification and evaluation of alternative solutions, decision criteria, presentation of a “best” solution, and programmatic design to accomplish desired objectives. PREREQ: Admission to COBE, Marketing major, senior standing, and MKTG 301.
MKTG 430 INTERNATIONAL MARKETING (3-0-3)(F,S). An analysis of the creation, planning, and implementation of marketing strategies that cross national and cultural borders. PREREQ: Admission to COBE, MKTG 301.
MKTG 440 INDUSTRIAL MARKETING (3-0-3)(Offered Intermittently). An analysis of activities related to the marketing of products and services to organizations including government agencies, profit and nonprofit institutions, and commercial enterprises. PREREQ: Admission to COBE, MKTG 301.
MKTG 460 INTERNET MARKETING STRATEGY (3-0-3)(F/S). How end consumers and business customers buy products on the Internet, how to enhance customer relationships through use of the Internet, and how the Internet fits within traditional marketing tactics such as advertising and pricing. PREREQ: Admission to COBE, MKTG 301.
MKTG 493 INTERNSHIP (number of credits varies). Internship credits are earned in supervised field work specifically related to a student’s major. No more than 3 credits of internship may be used to meet the upper-division marketing elective requirement. PREREQ: Admission to COBE, MKTG 301 and PERM/INST.
MKTG 498 SEMINAR IN CONTEMPORARY TOPICS IN MARKETING (Variable Credit)(Offered Intermittently). Provides an opportunity for the study of topics of current interest in marketing. The topics will be selected based upon the interests of students and expertise of faculty. PREREQ: Admission to COBE, MKTG 301.