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Marketing, Bachelor of Business Administration

Course Number and Title

Credits

Foundational Studies Program requirements indicated in bold.

 

ENGL 101 Introduction to College Writing

3

ENGL 102 Intro to College Writing and Research

3

UF 100 Intellectual Foundations

3

UF 200 Civic and Ethical Foundations

3

DLM MATH 160 Survey of Calculus or MATH 170 Calculus I

4

DLN Natural, Physical, & Applied Sciences course with lab

4

DLN Natural, Physical, and Applied Sciences course

3-4

DLV Visual and Performing Arts

3

DLL Literature and Humanities

3-4

DLS COMM 101 Fundamentals of Communication

3

DLS ECON 201 Principles of Macroeconomics

3

ACCT 205 Introduction to Financial Accounting

3

ACCT 206 Introduction to Managerial Accounting

3

CID BUSCOM 201 Business Communication

3

BUSSTAT 207-208 Statistical Techniques for Decision Making

6

ECON 202 Principles of Microeconomics

3

ECON 303 Intermediate Microeconomics

3

FINAN 303 Principles of Finance

3

GENBUS 101 Business for the New Generation

3

GENBUS 202 The Legal Environment of Business

3

FF GENBUS 450 Business Policies

3

Successful completion of the COBE Computer Placement Exam for: Word Processing and Spreadsheet, or

ITM 104 Operating Systems & Word Processing Topics and

ITM 105 Spreadsheet Topics

0-2

ITM 310 Business Intelligence

3

MGMT 301 Leadership Skills

3

MKTG 301 Principles of Marketing

3

MKTG 307 Customer Behavior

3

MKTG 315 Marketing Research

3

MKTG 321 Professional Selling

3

MKTG 425 Marketing Planning Applications

3

PSYC 101 General Psychology

3

SCM 345 Principles of Operations Management

3

UNIV 106 Library Skills

1

Upper-division Marketing electives with 6 credits chosen from MKTG 407, MKTG 420, MKTG 421, MKTG 430, and MKTG 460 and 6 credits chosen from other upper-division marketing courses and/or a list of approved courses available from the department. A maximum of 3 internship credits is allowed.

12

Electives to total 120 credits

8-12

Total

120