This is an example of the type of recrutiment ad that appeared in Spanish language newspapers in southwestern cities. Claiming a need for 2000 workers for Idaho's potato fields, the ad promised inexperienced workers up to $12 per day. The bold print promised excellent working conditions, easy-to-pick potatoes, places to stay, and an invigorating climate in a beautiful state.
"If you've never been to Idaho," boasted the ad, "we assure you that after having made this trip you'll want to return every potato harvest season."
Seldom did the reality live up to the promise. Deplorable working and housing conditions prompted complaints to Mexican officials, labor law suits, and strikes. The ad does not mention that workers were charged rent for the crude shacks provided by the growers. The fine print advised workers to bring their own matresses, bedding, and cooking equipment. Workers also needed to dress for cold mornings and evenings. Pay depended on the field in which one worked.